soXal sells as separate modules so you only pay for the surfaces you use. Dispatch is sales-led; AI TD, BidSmith, and xHand are self-serve. Annual saves roughly 21%. Free during private beta for invited orgs — published pricing kicks in as we open access.
v0 · pricing iterates with beta feedback
lead product · for the dispatcher
Dispatch
Crew-routing for any show — freelance pools, vendor benches, union locals. Three views; one data model. Self-serve per-local plan covers most shops; annual contracts with onboarding remain available for larger locals.
Dispatch · Local
Crew-routing for a union local, vendor bench, or freelance pool. One ranked queue; every offer logged.
$499 / mo
billed monthly
$4,800 / yr billed annually
✓Unlimited calls + roster
✓Ranked OOW queue with tier-aware fairness
✓Fairness audit log — grievance-defensible
✓SMS + voice + email + web push to crew
✓Annual billing saves ~20%
Dispatch · Local · annual
Multi-tier locals (1,000+ members), multi-shop vendor groups, white-label, custom CBA rate-card onboarding, BA training. Sales-led — talk to us.
The shared brain. Reads every advance, rider, gear sheet, post-mortem. Cited answers — no silent hallucination. Three tiers: Solo for a single TD, Team for the whole org, Org for sales-led enterprise.
AI TD · Solo
Single org, single TD. Reads your archive, answers with cites.
$49 / mo
billed monthly
$470 / yr billed annually
✓Universal corpus (every advance, rider, gear sheet, post-mortem)
✓Cited answers — no silent hallucination
✓Up to 3 seats on the org
✓10 GB document storage
✓Email support
AI TD · Team
The whole production org. Shared brain across every gig.
RFP in, draft bid out — for every sales rep at the shop. Per-seat license; annual billing saves 21%. Currently in design-partner stage; pilot shops get free access in exchange for feedback.
BidSmith · per seat
RFP in, draft bid out — for every sales rep at the shop.
$79 / mo
billed monthly
$750 / yr billed annually
✓RFP parser (drop a docx / PDF / floor plan)
✓CBA-aware labor call generator
✓Gear list with cost estimate + caveats
✓PDF + Excel export of every draft
✓Annual billing saves 21%
for the individual
xHand
The crew member's private side. Free forever for document upload + paystub / W-2 / 1099 extraction + personal corpus search. Pro adds mileage tracking, expenses, tax estimation, and per-employer YTD slips.
Mileage, expenses, tax estimation across every employer.
$9 / mo
billed monthly
$90 / yr billed annually
✓Everything in xHand Free
✓Mileage tracking · IRS rate calc · Schedule C summary
✓Expense receipts + per-gig P&L
✓Quarterly tax estimation (federal + state)
✓Per-employer YTD slip — single page for tax prep
for occasional needs
One-time
Pay-as-you-go for orgs not ready for the monthly subscription, plus consulting hours when you want senior eyes on it directly.
Dispatch · per call
Pay per dispatched call. For orgs not ready for the monthly subscription.
$49 per call
one-time · per call
✓Single call charge — no subscription required
✓Same dispatch flow as the subscription tier
✓Fairness audit log entry included
✓Roll up against an invoice at month-end
call
Consulting · hour
One hour of direct consulting with Allen — pricing, dispatch ops, BidSmith setup, anything live-production-adjacent.
$250 per hour
one-time · per hour
✓60 minutes, video or phone
✓Booked via Calendly after purchase
✓Notes + action items sent within 24h
✓Custom topics OK — bring the gnarliest question
hour
bundled · for everyone
1% Better
The wellness module — six dimensions, six resource units, compounding daily log with anonymized community stats. Free, bundled into every soXal account regardless of which module you’re on.
price
$0
forever
Why is soXal modular?
Different audiences buy different surfaces. The dispatcher cares about offer-push and fairness; the producer cares about citations across the archive; the AV sales rep cares about labor-cost math; the freelancer cares about tax exposure. Pricing each module separately means you only pay for the surfaces your team uses.
What changes when I subscribe?
Feature gates flip on for your account or org instantly. The corpus, the audit log, and the data you've already loaded are unchanged — paid plans unlock additional capabilities, they don't remove free ones.
What about annual billing?
Annual prices on every self-serve tier save roughly 21% vs monthly. Choose the cadence on the checkout page; you can switch later via the billing portal.
What does private beta mean?
Beta orgs use soXal at no charge during the preview period. Once you're invited and your org is provisioned, every shipped feature is available. Published pricing kicks in as soXal exits beta and as your usage moves to the paid plans.
need a custom quote?
Talk to us.
Dispatch and AI TD Org both run sales-led. Multi-module bundles, multi-org rollouts, custom data-residency, and IATSE locals get scoped via a private demo. Reach out via the beta page and we’ll book a walkthrough.